Resources for World Suicide Prevention Day 2025 – Changing the Narrative on Suicide

by Storm Skills Training | Sep 1, 2025

Resources for World Suicide Prevention Day 2025

Wednesday, 10th September, marks World Suicide Prevention Day (WSPD), a day where our community comes together with one voice, united in our mission to reduce lives lost to suicide and self-harm.

Each year, we come together to honour those who have been lost and those who carry the pain of loss or the struggles of living. Together, we reaffirm our dedication to learn from those we've lost and the many lives we may have saved. While WSPD is a powerful moment to raise awareness, suicide prevention is something we must commit to every day, all year round, to build a culture of prevention. 

Before reading the blog:

This report mentions topics related to self-harm and suicide which may potentially lead to distress. Before you read the guidance, check in with yourself. How are you feeling today? If you were negatively impacted or affected, who would you contact for support? Support is available from Samaritans, for free, 24/7. Phone 116 123 or email jo@samaritans.org.uk.

Below, we’ve highlighted a selection of resources from across the suicide prevention community to help individuals, teams, and organisations engage with this year’s theme and contribute to changing the narrative on suicide.

We encourage you to explore, share, and use these resources to support safer conversations, build compassionate responses, and create spaces where people feel seen, heard, and supported.

Changing the Narrative on Suicide - Tips for talking about suicide and self-harm with care, clarity and compassion

This year’s World Suicide Prevention Day theme, “Changing the Narrative on Suicide” calls on us to start the conversation
and know how to move toward safety with the person.

Language plays a powerful role in shaping understanding, reducing stigma, and creating safer spaces.

Talking about suicide and self-harm isn’t easy, but it’s essential. The language we use can help people feel seen, heard, and supported. We have developed a resource that offers practical, person-centred language tips to support safer conversations around suicide and self-harm - using words that are respectful, sensitive, and stigma-reducing. For many across the suicide prevention and mental health community, these principles will be familiar, but this guide serves as a reminder of best practice and a tool to support consistent, compassionate communication across our work and wider networks.

Our understanding is always evolving, and so is how we use language. There’s always more to learn, ways to improve how we talk about suicide and self-harm, and ways of improving practice. Lived experience research tells us that the words we use matter. Compassionate, non-judgmental language can help someone feel understood, reduce stigma, and encourage connection and help-seeking.

We continue to value the voices of those personally affected by suicide and self-harm, whose insights help shape safer, more supportive conversations.

By engaging in open and honest conversations, we help break down barriers and create cultures of understanding and support. Every conversation – no matter how small – contributes to changing the narrative and building a more connected, compassionate society.

Why we continue this work and why it is needed

More than 720,000 people die by suicide every year. For each suicide, there are an estimated 20 suicide attempts (Source:World Health Organisation). Each one of these deaths represents a person in despair, a life lost, and families, friends, workplaces, schools and communities impacted by their passing. 

It is for those we have lost, those who carry the pain of loss or the struggles of living, that we do the work we do. It is for them that we take this opportunity on World Suicide Prevention Day to refresh our commitment to preventing suicide.

What these statistics don’t show is how many lives have been saved through compassionate conversations, timely interventions, and the tireless work of individuals and organisations across the UK and beyond.

Progress has been made, but suicide remains a leading cause of death, and too many people still struggle in silence. There are gaps in access to support, disparities across communities and stigma that continues to prevent people from seeking help.

We need to keep building awareness, improving services and equipping people with the skills to respond compassionately and effectively. Suicide prevention is not a one-day effort; it’s a long-term commitment that requires all of us to work together.

Conversations save lives

World Suicide Prevention Day reminds us that open, honest, and compassionate conversations about suicide and suicidal thoughts can save lives. 

By talking openly, we can:

• Break down barriers
• Reduce stigma
• Raise awareness
• Encourage help-seeking
• Build understanding and support
• Create safe spaces for people to talk, be heard, and feel supported

Whether you're an individual, an organisation, the government, or part of a community group, we all have a role to play.

Suicide prevention is everyone’s business.

WSPD resources to support you and your workplace

While the day is a moment to reflect, it’s also a time to take action. Below, we’ve shared a selection of resources that might be helpful for you, your team, or your workplace to raise awareness and get involved:

Resources from the International Association for Suicide Prevention (IASP)

We’re supporting IASP to change the narrative on suicide, this World Suicide Prevention Day.

They are calling on everyone to engage in open, honest, and compassionate conversations about suicide and suicidal behaviour.

You can get involved by:

  • Download resources from the IASP website – you’ll find a range of posters, graphics, outreach briefs, and events. You can also download this campaign pack filled with useful information and resources on how you can engage with World Suicide Prevention Day (WSPD) in 2025. 
  • Joining in the conversation on social media using #WSPD, #StartTheConversation, #ChangeTheNarrative

Samaritans WSPD campaign

This World Suicide Prevention Day, Samaritans are sharing one important message:

“Suicide is not inevitable. You can interrupt someone’s suicidal thoughts. You could save a life. If you think someone might be suicidal, take action, interrupt their thoughts and show them you care.”

Every 90 minutes, someone in the UK or Ireland dies by suicide, and 1 in 4 people have experienced suicidal thoughts (Source: Samaritans).

Samaritans’ campaign, co-created with people who have lived experience, highlights how timely, compassionate action can make a difference.

  • 60% said their suicidal thoughts had been interrupted by someone close to them, like a friend or family member

 

  • 14% said their suicidal thoughts had been interrupted by a stranger or someone they didn’t know

      Consider what you are doing to build your team’s skills and confidence to prevent suicide and self-harm

      At Storm Skills Training CIC, we have over 30 years of experience developing and delivering high-quality, evidence-based suicide and self-harm assessment training.

      Our work is focused on person-centred conversations – ensuring people have the skills, knowledge and confidence to go beyond starting a conversation and work towards safety with someone in distress.

      We work with individuals and teams to build the skills, knowledge and confidence needed to explore distress compassionately and effectively.

      Our training focuses on understanding what’s creating a person’s distress, how it’s impacting the person, including thoughts and acts of suicide and self-harm and how to respond through meaningful information sharing, support and safety planning.

      Our training goes beyond knowledge building and theory - over 50% of course time is dedicated to skills development, including active observation, skills practice, self-reflection and feedback.

      We believe building confidence is just as vital as gaining knowledge. You’ll leave a Storm Skills Training course not only more informed, but also more confident in your ability to respond with compassion and a person-centred approach.

      Version 5 of our training package incorporates the latest research, evidence, best practices and lived experience insights, and aligns with:

      • NHS England’s new “Staying Safe from Suicide” Guidance (Learn more in our blog and flyer)
      • Health Education England (HEE) Self-harm and Suicide Prevention Competence Framework.

      Our courses support people from all backgrounds, from experienced professionals to those with no formal training who want to better understand how to offer support, including:

      • Anyone who works in a role where they want to better understand how to respond to people who may be vulnerable to self-harm or suicide: Whether you’re working in education, retail, hospitality, construction, HR, customer service, or any other field, we offer a course level that fits your role, experience and motivation to support others.
      • Mental health specialists: psychologists, psychiatrists, mental Health Nurses, Social Workers
      • Healthcare professionals: GPs, Nurses, Pharmacists, Counsellors, Psychotherapists, CBT Therapists
      • Social care and community support: Social Workers, Community Support Workers, Case Managers, Youth Workers, Mentors
      • Crisis intervention and rehabilitation: Crisis Support Workers, Rehabilitation Counsellors, Addiction Specialists
      • Criminal justice professionals: Probation Officers, Facility Staff
      • Third-sector and volunteer organisations: Charity Volunteers, Community Outreach Coordinators
      • Other professionals with safeguarding responsibilities or those working with complexity and vulnerability.

      If you’d like to explore training options, please visit our training page or reach out to us - we would love to hear from you. You can email enquiries@stormskillstraining.com or call us on +44 (0)748 7494 353.  

      Share the collective impact of Storm Skills Training this WSPD & help us to save more lives from suicide

      We’d love to hear how Storm Skills Training has made a difference, whether it’s influenced:

      • You personally
      • Your professional practice
      • Your organisation or team
      • Someone you’ve worked with

      Your feedback helps us show the difference Storm Skills Training makes, not just for individuals, but across teams, services, and organisations. Together, we can demonstrate the collective impact of our work. By sharing your words and experiences, you contribute to our success, and it could inspire others to join our community, expand our reach, and potentially help save more lives. Sharing your experience will only take around 5 minutes. Please visit: www.stormskillstraining.com/feedback

      If you're posting this World Suicide Prevention Day, or any other day, we’d love to hear from you. Tag us or use the hashtag #StormSkillsTraining to help spread the word. Sharing your experience online not only highlights the importance of suicide prevention but also encourages others to get involved. You’ll find links to our social media platforms on our feedback page.

        Finding support for yourself or others

        If you or someone you know is struggling, please reach out. Support is available and you don’t have to face it alone.

        Unless it says otherwise, their contact details are open 24 hours a day, every day.

        In the UK

        Samaritans

        Email: jo@samaritans.org | Phone: 116 123 | Visit: samaritans.org 

        NHS 111

        Phone: 111 or in a life-threatening emergency call 999.

        Campaign Against Living Miserably (CALM)
        Phone:
        0800 58 58 58 – 5pm to midnight every day | Visit: Webchat page

        Papyrus – prevention of young suicide HOPELINE247

        Phone: 0800 068 41 41 | Text: 07860 039967 | Email: pat@papyrus-uk.org

        Shout 85258 (text line)

        Text: SHOUT to 85258 | Email: info@giveusashout.org

        International

        International Association for Suicide Prevention (IASP)

        Visit: findahelpline.com/i/iasp

        Final thoughts

        World Suicide Prevention Day is a moment to pause, reflect and recommit. It’s a day to honour those we’ve lost, support those who are struggling and take action to prevent future deaths. Let’s continue to build cultures of prevention, not just on 10th September, but every day.

        Let’s talk. Let’s listen. Let’s change the narrative.

        Linda's Story:

        Meet Linda Gask: Co-founder

        I studied medicine in Edinburgh, before moving to Manchester where I trained in psychiatry. I had both professional and personal interest in mental health, having experienced depression and anxiety myself. I was acutely aware of the need for effective communication to better understand and work with my patients.

        Storm Skills Training started as a research project Manchester University funded by the Department of Health in the 1990s. Myself and Richard Morriss developed a training package that demonstrated how using viewing recorded roleplays could actually change people’s behaviour. We first tested our approach in Preston, then across a wider area in South Lancashire.

        At that point, we named it Storm Skills Training and we were joined by Gill Green to roll out the delivery of training. Gill further developed Storm as a CIC and it’s wonderful to see how it has grown to where it is today under Bianca and her team.

        My passion for many years has been on making mental health support more accessible in primary care. Until the Spring of 2023, I was Presidential lead for primary care at the Royal College of Psychiatrists and I continue to offer advice on the issue.

        I moved to Orkney full time in 2020 at the start of the pandemic. I am Chair of a local mental health organisation called the Bilde Trust. As a rural community, we face our own challenges with mental health – it’s great to be involved in making a difference where I live.

        Orkney is a wonderful place, unlike anywhere else in Scotland or the UK. I particularly enjoy writing here. After my first book, The Other Side of Silence, was published, I wrote my second (Finding True North) about how moving here positively impacted my own mental health.

        My third book will be published at the end of 2024, exploring mental health and feminism. Maybe then I will take it easy, but that’s very hard for me to do!

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        +44 (0) 3030 033189

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        Storm Skills Training CIC:

        Registered Office: Storm Skills Training CIC, The Exchange, Brick Row, Stroud, Gloucestershire GL5 1DF.

        © 2023 Storm Skills Training CIC | Company number: 07726889

        A not-for-profit social enterprise delivering high-quality skills training in self-harm and suicide prevention.

        Keith's Story

        Meet Keith Waters: Non-executive Director

        Keith has over 25 years of clinical experience in Liaison psychiatry, self-harm and suicide prevention and was awarded an Honorary Research Fellowship by Derbyshire Healthcare Foundation Trust (DHCFT) in 2013.

        For many years he was the lead for the Derby site of the Multicentre Study of self-harm in England, a study which he still maintains a very active role in. Until recently he was the Clinical director for self-harm and suicide prevention for the Trust and retains a post within the research team.

        Keith is also a Storm Skills Training consultant with many years experience in facilitating, delivering, and supporting Storm Skills Training and has for a number of years held a seat on the National Suicide Prevention Alliance steering group.

        He has been the Suicide Prevention manager for the East Midlands and Clinical Advisor for Suicide Prevention with the East Midlands Academic Health Science Network, developed a business and clinical case for Liaison Psychiatry Services in Derbyshire, and was the clinical advisor for its implementation.

        Keith is an experienced trainer, facilitator, and presenter in Self Harm and Suicide prevention and management, locally and nationally in addition to the work with DHCFT and Storm Skills Training, has helped develop and delivered an initially lottery-funded suicide awareness training program across the East Midlands and organised chaired and delivered at numerous nation conferences and events. Keith has also been a joint author on numerous published research works, and chapters in clinical textbooks on self-harm and suicide prevention and has contributed to policy and practice guidance developments locally and nationally.

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        Alf's Story

        Meet Alf Hill: Non-executive Director

        I first encountered Storm Skills Training CIC during my time as a volunteer Business Mentor at Unltd – a charity that supports social enterprises. Co-founder Gill Green was one my mentees in 2010 when Storm Skills Training was still within the University of Manchester and at the beginning of its journey to becoming an independent Community Interest Company.

        At our first meeting I asked Gill, “How do you think I can help you?” Gill’s response was “Well… you could explain accounting to me.” We worked together for 18 months to develop Storm Skills Training as a social business. When Storm Skills Training CIC was finally incorporated in 2011, I was invited by Gill and Linda to be a non-executive Director and became Chair of the Board ten years later in 2021.

        I’ve had a diverse career; initially as a civil servant, then in senior management and executive and non-executive roles in insurance and reinsurance in the UK and USA, in the corporate sector, and in Lloyd’s of London.

        I returned to the public sector initially in adult education then at the Equal Opportunities Commission, later the Equality and Human Rights Commission.

        A qualified accountant, I’ve been trustee of several charities, local and national, currently the Yapp Charitable Trust and the Centre for Investigative Journalism.

        At Storm Skills Training, post-pandemic I feel that we are stronger than ever. I’m excited about the future with our new team with an ambitious plan.

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        Gill's Story

        Meet Gill Green: Co-founder

        My career has taken me from nursing to academic research and finally to the development of Storm Skills Training CIC as a skills training company.

        When I was nursing, so many of my patients often expressed that they felt so hopeless that they thought about ending their life. And like so many of my colleagues, I felt ill-equipped to know the right way to respond. It was a dilemma that I wanted to address through skills training – to give fellow healthcare professionals the confidence and practice they needed to have those difficult conversations.

        In 1997, it was a chance job advertisement in a national paper for a Trainer and Researcher that introduced me to Storm Skills Training. At the time, I saw the 12-month project, working with Linda Gask at the University of Manchester, as an opportunity to learn new skills to take back to clinical practice. After the project, I stepped away for a few years, remaining in research but working with prisons on a different project. Research was definitely where I wanted to be.

        I came back to the University of Manchester in 2003, when Linda and I started to develop the training package we now know as Storm Skills Training. It was important to us to translate the theory into usable, effective practice. I knew that as a healthcare practitioner, it wouldn’t be enough to sit in a room and be ‘taught’ suicide prevention. It is only through practice that we can actually ‘do’ suicide prevention.

        I’m looking forward to supporting Bianca in realising her vision for where we go to next – and to exploring even more new directions for my own career. 

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        Bianca's Story

        Meet Bianca Romanyk: CEO

        With over two decades of experience in the mental health field, I am proud to lead Storm Skills Training as CEO - an organisation dedicated to transforming how we respond to self-harm and suicide through compassionate, evidence-informed training.

        My journey began as a probationary psychologist in community mental health in rural Australia, where I worked across diverse areas including crisis assessment and long-term support for individuals with severe mental illness. These formative years instilled in me a deep belief in the power of human connection and the importance of empathy in mental health care. I developed a particular interest in supporting young adults with complex trauma and was fortunate to train in Dialectical Behaviour Therapy (DBT), further shaping my commitment to person-centred care.

        In 2013, I encountered Storm Skills Training for the first time as a trainee facilitator. The experience was transformative. I saw firsthand how the training empowered professionals to have life-saving conversations with those in distress. This moment marked a turning point in my career, aligning my passion for mental health with a mission to create systemic change.

        In 2015, I relocated to the UK and joined Storm Skills Training, beginning my journey with the organisation on World Suicide Prevention Day. Since then, I’ve been dedicated to expanding our reach and impact, working alongside an incredible team and community of consultants who share a vision for a more compassionate world.

        Outside of work, I find joy in nature, creativity, and caring for my two dogs, Derek and Doris. I’ve recently embraced a new chapter as a foster carer, continuing my lifelong commitment to supporting young people.

        At Storm Skills Training, I am driven by the belief that we can—and must—do better for those in distress. My vision is a world where every person feels empowered to help, where support is tailored to individual stories, and where compassion is at the heart of every response.

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        Find support:

        If you need help and support please reach out for it, here are some options:

        Samaritans (UK)

        Email: jo@samaritans.org

        Phone: 116 123 (24 hours a day, 365 days a year)

        Visit: samaritans.org

        International Association for Suicide Prevention (International)

        Visit: findahelpline.com/i/iasp